POSTGRADUATE DIPLOMA
Master today what will define tomorrow's marketing.
Access up-to-date diplomas, courses, and resources covering digital campaigns in Meta, Google, and the latest technologies—all designed to keep you ahead of the curve.
Access up-to-date diplomas, courses, and resources covering digital campaigns in Meta, Google, and the latest technologies—all designed to keep you ahead of the curve.
Adview Academy | Workshops, Courses & Training in Digital Marketing
Go beyond the basics. This program covers both the strategic leadership of digital marketing and the core tactical skills needed to execute successful campaigns. We focus on practical application in: advertising platforms, marketplaces, measurement & web analytics, and social media strategy.
Digital Marketing Management and Leadership Diploma
Instructor: Nicola Briani. Starts: Nov 04 2025
CERTIFICATE
- Starts: November 4, 2025
- Duration: 40 hrs / 13 sessions
- Schedule: Tuesdays and Thursdays 6pm-9pm
- Level: Intermediate
- Cost:
$20,000$14,000 + TAX - Location: Adview Torre Novena Av. México #3040 Piso 11
- Format: In-person
- Edition: Generation 24 (Digital Marketing Diploma)
Objective
Master the full spectrum of digital marketing, from core strategies to advanced, hands-on techniques. This diploma prepares you to lead in the ever-changing world of digital advertising by tackling the industry's biggest challenges: AI, Machine Learning, data privacy, and the cookieless future. You'll gain practical, advanced training on today's most essential platforms—including Google Ads, TikTok Ads, and Facebook Ads—and learn to create winning campaigns on major marketplaces like Amazon and Mercado Libre.
Introduction
Introduction - The Challenges of the Near Future in Digital Marketing
AI applied to Digital Marketing, the impact of privacy on digital advertising, and the future of the digital world & inbound marketing. Introduction to digital marketing: conversion funnels, audiences, web analytics, and valuable conversions.
Google Ads
AI, Machine Learning & Automation in Google Ads campaigns. Preparation and Official Certification Exam (Search Campaigns). Main Google Ads campaigns: Google Display, Video, Shopping, Discover, Local Campaigns, and an introduction to the new Performance Max campaigns. Key updates in Google Ads (2025 updates).
Google Analytics - GA4
Web analytics, Google Analytics, and an introduction to Google Analytics 4.
Social Media & Facebook Ads
Preparation for the Fb Blueprint Exam (Media Planning and Buying). Key updates in Facebook Ads (2024 updates).
Pinterest Ads & Bing Ads
It's not just Google and Facebook... opportunities in "secondary" digital advertising media.
SEO - Search Engine Optimization
SEO: the myths and realities of a crucial but often contradictory and risky activity.
Focus On! Practical/Strategic Sessions, Case Studies, and In-depth Workshops Focus On: Lead Generation
Generating and managing leads, and CRM software. Examples of sales funnels in the real estate, medical/health, education, and general B2C sectors. With Nicola Briani, CEO of Adview.
Focus On: E-commerce!
ADV campaigns & fundamentals of Marketing Automation. Instagram Ads for Shopping & Businesses.
Technical & Practical Implementations
Programming the Facebook Pixel and Google Analytics (Events and Conversions). With Guillermo Camarena, Web Developer at Adview.
Marketplaces
How to sell on Amazon, Mercado Libre, Linio, Elektra, and the main marketplaces. Intro to Amazon Ads - Mercado Libre Product Ads. With Rodrigo Álvarez, CEO of ADSELLER, Marketplaces & Ecommerce Agency.
CRM & Lead Generation
How to choose the best CRMs, configure them, and integrate them with marketing strategies. With Carlos Borja, CEO of Mobilius.
AI applied to Digital Marketing, the impact of privacy on digital advertising, and the future of the digital world & inbound marketing. Introduction to digital marketing: conversion funnels, audiences, web analytics, and valuable conversions.
Google Ads
AI, Machine Learning & Automation in Google Ads campaigns. Preparation and Official Certification Exam (Search Campaigns). Main Google Ads campaigns: Google Display, Video, Shopping, Discover, Local Campaigns, and an introduction to the new Performance Max campaigns. Key updates in Google Ads (2025 updates).
Google Analytics - GA4
Web analytics, Google Analytics, and an introduction to Google Analytics 4.
Social Media & Facebook Ads
Preparation for the Fb Blueprint Exam (Media Planning and Buying). Key updates in Facebook Ads (2024 updates).
Pinterest Ads & Bing Ads
It's not just Google and Facebook... opportunities in "secondary" digital advertising media.
SEO - Search Engine Optimization
SEO: the myths and realities of a crucial but often contradictory and risky activity.
Focus On! Practical/Strategic Sessions, Case Studies, and In-depth Workshops Focus On: Lead Generation
Generating and managing leads, and CRM software. Examples of sales funnels in the real estate, medical/health, education, and general B2C sectors. With Nicola Briani, CEO of Adview.
Focus On: E-commerce!
ADV campaigns & fundamentals of Marketing Automation. Instagram Ads for Shopping & Businesses.
Technical & Practical Implementations
Programming the Facebook Pixel and Google Analytics (Events and Conversions). With Guillermo Camarena, Web Developer at Adview.
Marketplaces
How to sell on Amazon, Mercado Libre, Linio, Elektra, and the main marketplaces. Intro to Amazon Ads - Mercado Libre Product Ads. With Rodrigo Álvarez, CEO of ADSELLER, Marketplaces & Ecommerce Agency.
CRM & Lead Generation
How to choose the best CRMs, configure them, and integrate them with marketing strategies. With Carlos Borja, CEO of Mobilius.
Partners - Lifelong Learners
Our team is officially certified by Google, Meta, Shopify, and other key digital platforms. These credentials not only validate our expertise but also guarantee that we are applying the latest best practices to every strategy we develop.
