- Case Study
Bosch Mexico and the Transformation of its Digital Ecosystem with Adview
Bosch Mexico and the transformation of its digital ecosystem with Adview: A success story fueled by measurement and analytics, we shifted the strategy from a single site to segmented management across all business units.
Adview’s Strategic Intervention: Laying the Foundation for Digital Success
Our mission was clear: to lay the necessary foundation for effective digital investment management. Adview was tasked with managing their investment across key media platforms like Google, Meta, and LinkedIn to drive online sales. However, before we could optimize, we had to build. Our initial focus was on:
Data Layer Implementation: A fundamental data layer for accurate information collection.
Google Analytics Setup: To ensure reliable measurement of traffic and user behavior.
Meta Pixel Installation: Essential for conversion tracking and campaign optimization across their platforms.
These actions, which today seem basic for any e-commerce business, were crucial for Bosch. Without this reliable data, ad optimization—as they had experienced themselves—was practically impossible.
Evolution and Adaptation: From a Single Site to Segmented Management
Our collaboration with Bosch began in March 2023. Since then, the Bosch en Línea platform has undergone significant changes. They migrated to a more modern web version, and the business was reorganized by units: Automotive, Water Heaters, Power Tools, Industrial Automation, among others.
This necessitated a shift in our strategy. We moved from a general vision of promoting "Bosch en Línea" to managing the promotion of each business unit separately, each with its own objectives and KPIs, while still promoting the umbrella brand. We worked closely with their team and an external creative agency to align on a communication strategy that was not only innovative but also strictly adhered to their business objectives.
The Unexpected Return: Results Speak for Themselves
Due to internal administrative changes and organizational adjustments, Bosch decided to pause our collaboration for a time.
However, the excellent results being achieved in Mexico began to generate interest within the global Bosch organization. Comparisons were initiated with other markets, such as Brazil, and a genuine desire arose to understand what we were doing that worked so well. The results themselves became our best argument.
The internal visibility of those achievements and the performance comparison were the driving force that led the Bosch business units, one by one and on an individual basis, to decide to return to work with Adview. It was like winning a new client, but with the validation of a previously proven success.
Tangible Results: ROAS That Drives Business
One of the primary objectives for Bosch en Línea is to maximize ROAS (Return on Ad Spend), aiming for every peso invested to generate the highest possible return. Thanks to the optimization of our strategies, we achieved a notable increase.
Comparing 2023 vs. 2024, the brand saw a 10-point increase in the ROAS reported by the platforms. The automotive and water heater product lines, in particular, stood out with the most significant increases, demonstrating the effectiveness of our segmented management.
The True Achievement: A Solid Foundation and Demonstrated Trust
Beyond specific metrics that fluctuate seasonally, the great achievement with Bosch Mexico is two-fold. On one hand, we elevated their measurement and analysis capabilities, establishing a solid digital foundation they previously lacked. On the other hand, and perhaps even more significant, their return was directly driven by the results we delivered.
Data Layer Implementation: A fundamental data layer for accurate information collection.
Google Analytics Setup: To ensure reliable measurement of traffic and user behavior.
Meta Pixel Installation: Essential for conversion tracking and campaign optimization across their platforms.
These actions, which today seem basic for any e-commerce business, were crucial for Bosch. Without this reliable data, ad optimization—as they had experienced themselves—was practically impossible.
Evolution and Adaptation: From a Single Site to Segmented Management
Our collaboration with Bosch began in March 2023. Since then, the Bosch en Línea platform has undergone significant changes. They migrated to a more modern web version, and the business was reorganized by units: Automotive, Water Heaters, Power Tools, Industrial Automation, among others.
This necessitated a shift in our strategy. We moved from a general vision of promoting "Bosch en Línea" to managing the promotion of each business unit separately, each with its own objectives and KPIs, while still promoting the umbrella brand. We worked closely with their team and an external creative agency to align on a communication strategy that was not only innovative but also strictly adhered to their business objectives.
The Unexpected Return: Results Speak for Themselves
Due to internal administrative changes and organizational adjustments, Bosch decided to pause our collaboration for a time.
However, the excellent results being achieved in Mexico began to generate interest within the global Bosch organization. Comparisons were initiated with other markets, such as Brazil, and a genuine desire arose to understand what we were doing that worked so well. The results themselves became our best argument.
The internal visibility of those achievements and the performance comparison were the driving force that led the Bosch business units, one by one and on an individual basis, to decide to return to work with Adview. It was like winning a new client, but with the validation of a previously proven success.
Tangible Results: ROAS That Drives Business
One of the primary objectives for Bosch en Línea is to maximize ROAS (Return on Ad Spend), aiming for every peso invested to generate the highest possible return. Thanks to the optimization of our strategies, we achieved a notable increase.
Comparing 2023 vs. 2024, the brand saw a 10-point increase in the ROAS reported by the platforms. The automotive and water heater product lines, in particular, stood out with the most significant increases, demonstrating the effectiveness of our segmented management.
The True Achievement: A Solid Foundation and Demonstrated Trust
Beyond specific metrics that fluctuate seasonally, the great achievement with Bosch Mexico is two-fold. On one hand, we elevated their measurement and analysis capabilities, establishing a solid digital foundation they previously lacked. On the other hand, and perhaps even more significant, their return was directly driven by the results we delivered.
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