The historic Italian high-jewelry house Damiani has chosen Adview as its ideal partner to amplify its presence in the Mexican market, thanks to a bespoke digital strategy.

With the goal of positioning and reaffirming the brand's presence in the country, Google campaigns focused on branding efforts through PMax, Demand Gen, and Video ads. This successfully led to an 85% increase in website traffic between 2023 and 2024.

Although the primary objective of the digital strategy was not online purchasing, the campaigns showcasing the product catalog also generated an increase in the "Add to Cart" conversion rate by more than 200% year-over-year.

Regarding the campaigns on Meta and Pinterest, paid media efforts were concentrated on reach and video ads to target the largest possible audience on those social networks.

In parallel, Adview also secured advertising space in the specialized fashion and style digital magazine, Vogue Mexico. For two consecutive years, this included dedicated articles about the Damiani brand, accompanied by respective posts on Vogue's social media channels.