Case Study

WWF México y Adview: Una sinergia digital para la protección del planeta

WWF, the world’s leading environmental conservation organization, initially selected Adview to launch a digital campaign for its Mexico office aimed at preserving one of the most threatened species in the Americas: the jaguar.

Data-Backed Creativity and Omnichannel Strategy

To disseminate the conservation message, aligning with the strategic goals of their Agenda 2030, we launched a major effort via Google Ads and Meta Ads. The main conversion objective was to boost enrollment in their donor program.

In early 2024, WWF Mexico partnered with Adview to create social media content aimed at improving the organization’s public engagement. We emphasized the dissemination of science, environmental education, and technical reports on the conservation, protection, and restoration of the country's biodiversity.

Paid promotion of these publications, as well as specific campaigns like the Jaguar Christmas and the Mexican Gastronomy Atlas download, has significantly increased the reach and interaction of their social media profiles.

Utilizing engaging and trending formats, Adview leveraged its expertise to promote WWF's key product: the Living Planet Report, a recurrent health check of the planet. This shared commitment is the foundation of a hopeful and dedicated professional synergy.

Partners - Lifelong Learners

Our team is officially certified by Google, Meta, Shopify, and other key digital platforms. These credentials not only validate our expertise but also guarantee that we are applying the latest best practices to every strategy we develop.